Data, Analytics, and Real-Time Insight
Shift from vanity metrics to leading indicators. A B2B SaaS team ditched total tickets for time-to-first-response, first contact resolution, and onboarding activation. Those signals predicted renewals, guided investments, and cut churn, because the numbers finally mirrored customer experience reality.
Data, Analytics, and Real-Time Insight
Start with ELT into a warehouse, add modeling, then reverse ETL into tools your teams already use. Keep a tight glossary, document lineage, and automate tests. It’s less about buzzwords, more about trustworthy numbers everyone can act on confidently and quickly.